Isaish is a former National Football League football player-turned-actor who has done his final video as apparently as he has a new talent deal with NBC due to the attention he garnered from the commercials.
I remember years ago in Singapore, Guinness tried to pull something similar off by tracing the adventures of a Chinese man. They called him ‘Adam’ and he is a photographer of sorts. It didn’t take off. Oh then, this was before social media like Facebook.