A viral video encouraging sexually active young people in Leicestershire to always use a condom is proving a huge success, getting over 44,000 hits in 48 hours (as of 18 Dec 2010).
Produced by diva for Leicestershire Teenage Pregnancy Partnership, ‘Game On’ is a videogame-inspired campaign for YouTube. It parodies an 8-bit platform computer game in which a male character is trying to reach his girlfriend with a condom.
On the first attempt he drinks alcohol and misses a ‘condom bonus’. The girlfriend turns him away which causes him to fail the level. On the second attempt he collects the condom, fights off ‘STI bugs’ and successfully reaches his girlfriend to complete the game.