GoldieBlox: Engineering toys for girls

Posted On: November 20, 2012

Why do we need engineering toys for girls? One woman has put her life savings behind this project.

Video  description

Engineers are solving some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. We believe engineers can’t responsibly build our world’s future without the female perspective. GoldieBlox is here to bring the female voice into engineering.

The project has successfully raised its funding goal on KickStarter. More details here. Their official website is here.

More about GoldieBlox

GoldieBlox is a construction toy + book series starring Goldie, the kid inventor who loves to build. As girls read along, they get to build what Goldie builds.

Target age range: 5-9

The initial set includes:

  • Storybook: “GoldieBlox and the Spinning Machine”: This is the intro to Goldie, where she builds a belt drive to spin all her friends.
  • Character Figurines: Nacho (Goldie’s beloved dog), Benjamin Cranklin (the cat with an attitude), Katinka (the dolphin ballerina), Phil (the sloth), and Flavio (the bear from Brazil).
  • Construction Set: 1 pegboard, 5 wheels, 10 axles, 5 blocks, 1 crank, 1 ribbon and 5 washers.

Book+Toy #2 includes the “GoldieBlox Goes to the Parade” storybook + character figures + construction set pieces to build a parade float vehicle.

Book+Toy #3 includes the “GoldieBlox and the Treehouse” storybook + character figurines + construction set pieces to build a pulley elevator.

All of the construction pieces in each set will be inter-compatible. Book+Toys 2 & 3 introduce medium and long axles and different lengths of ribbon. With this many construction pieces, the play opportunities are absolutely endless.

Their official website is here.

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