An advert for a TV dating show has been banned for suggesting that people with ginger hair are unattractive.
Virgin Media’s newspaper advert for the programme “Dating in the Dark” included the text: “How do you spot a ginger in the dark?” Virgin said the premise of the show was to challenge people’s perception of attractiveness and to encourage decisions based on personality as well as looks.
However the Advertising Standards Authority (ASA) agreed with three complainants that the ad was likely to cause serious offence and should not be used again.
Other adverts in the series used to promote the show had included the tagline: “When the lights come on I just hope I haven’t been kissing Shrek.”
On Tuesday, Britain’s biggest retailer Tesco apologised and said it had withdrawn a Christmas card which showed a child with red hair sitting on the lap of Santa Claus under the banner: “Santa loves all kids. Even ginger ones.”