Killing Us Softly 3 Advertising’s Image of Women
A lot of you may not know that I was a media student, and professional communicator before I became a sexologist. Hence, in my blog here, you will find me posting videos on how the media distorts reality, and objectifies women. I do so because I believe in my heart of hearts that a big part of the reason why women feel bad about themselves and their bodies, and consequently with expressing their sexuality, has a lot to do with media portrayal. We cannot right the years of negative gender stereotyping, but we can certainly start by beginning to ask questions about what we see, and becoming aware.
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
This is a 35 minute video and it’s worth watching.
Killing Us Softly 4: Advertising’s Image of Women [Trailer]
To purchase the newly release Killy Us Softly 4, you can do so here.