Passionate Person – Entrepreneur Susanna Hasenoehrl

Posted On: August 12, 2017

I interviewed Susanna Hasenoehrl who is a dedicated Founder of Joice of Cooking because I’ve been admiring her work from afar.

1) Who are you?

I’m Susanna Hasenoehrl, the founder of Joice. As a mother of two working in the tech industry, I was always looking for an efficient way to put healthy food on the table. That’s why I went on to build the Joice of Cooking website. It recommends what to cook based on ingredients and time at hand, utilising thousands of nutritionist-recommended recipes.

2) Why do you what do you do?

To grow and develop healthily, our children need nutritious, yummy food. I really cannot accept childhood obesity as it puts kids at risk of serious illnesses, such as diabetes. Ultimately, children will make their own food choices, but when they’re young it’s our duty as parents to give them healthy choices – and to educate them about what healthy eating is all about. It starts at home.

3) What do you stand for?

Making conscious food choices. There’s a lot of highly processed food around us – high in sugar and with very little nutritional ‘value’. As a result, Singapore now has the second highest level of diabetes in the world. So we need to pay extra attention to what we’re eating, and obviously exercising helps too. I’ve always loved sports, and growing up in Finland I became an 8-time national champion in kayaking. My ultimate goal – and dream – is that all children can grow healthfully into their full potential.

4) What are your future plans?

At Joice, we are preparing an exciting new service with healthy restaurant and delivery meal recommendations. We totally understand not everyone has the time to prepare meals at home, so we want to make it easier to find other nutritious choices.

5) Any advice for readers?

Making conscious food choices is an investment that pays off. Even minor changes like adding more veggies or substituting white rice with whole grains improves your nutrition – and even fertility. If you’re cooking at home, do check out our website for fresh, doable inspiration. And you can even have your kids play with it – Joice is that easy and nutritionally safe to use. Bon appetit!


Note: I have not vested interest or benefit from interviewing Susanna Hasenoehrl. I am doing so in the pure intention to inspire more people.

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